Asda has recently announced its support of a new initiative led by the Trust which aims to encourage health awareness and fitness amongst school children in Barnsley. Asda’s financial contribution will enable the Trusts ‘Healthy Kicks’ programme to be delivered into ten local primary schools, reaching over 2,000 children.
The structured scheme will involve fully trained instructors going into schools to deliver a basic healthy eating programme as well as delivering eight one-hour football coaching sessions across the school term. The initiative will be supported by the Reds 1st team squad who will reinforce the healthy lifestyle message.
Wayne Bullimore, Head of Community at Barnsley FC comments; “We are extremely grateful and excited about this partnership with Asda Barnsley. This programme has been in the pipeline for a while, but now with the support of Asda, we can finally see this vision become a reality.”
Asda Barnsley’s General Store Manager, Richard Jackson, comments; “This programme will not only make a difference to 2000 children in Barnsley, but will benefit the community as a whole. More and more, we are told of the rising obesity levels among children across the UK so it’s important that we play our part to combat this problem and help ensure Barnsley’s next generation has the education, inspiration and support needed to be health aware.”
Asda’s support of the Trust’s Healthy Kicks programme is part of the local supermarkets drive to make healthy living affordable and accessible for all. Over the summer holidays the store gave away over a thousand vouchers for free local sporting sessions including swimming, tennis, horse-riding and judo, for children of all ages, as part of the company-wide Sporting Chance initiative. The free sports initiative runs across every school holiday and is designed to encourage children to be more active.
Richard adds; “Our commitment to making healthy lifestyles affordable and accessible for all extends to our price promise ensuring the cost of fruit and vegetables, as well as our healthy food selection like the children’s Great Stuff range, is kept as low as possible so we can continually offer our customers the great value they have come to expect from Asda.”
Picture: Toby Tyke, The Trust’s Community Health Officer Darren England and Asda’s Richard Jackson checking out! ready for the launch of the Healthy Kicks Programme.