Barnsley FC Community Trust is calling on local businesses to come together and support their community this World Cup through a brand-new initiative, “Turn Your Sweepstake into Support”
The campaign invites organisations across Barnsley to turn their workplace World Cup sweepstakes into a meaningful fundraising opportunity, helping to sustain and grow the Trust’s vital work across the borough.
For an initial donation of £100, participating businesses will receive:
- An easy-to-follow World Cup Sweepstake Guide
- A physical World Cup football card for their workplace
- A dedicated social media post promoting their support to the Trust’s audience
Funds raised through each sweepstake can be split 50/50 between prizes and a donation to Barnsley FC Community Trust, making it simple for businesses to reward staff while giving back.
As the charitable arm of Barnsley FC, the Trust engages between 10,000 and 15,000 beneficiaries every season, delivering programmes across Health and Wellbeing, Education and Employability, and Inclusion and Participation. Last season alone, the Trust generated over £16.161 million in social value, underlining its impact on creating a stronger, healthier, and more inclusive community.
Kieron Campbell, CEO of Barnsley FC Community Trust, said:
“Football has an incredible way of bringing people together, and the World Cup is a perfect example of that. This fundraising opportunity is about harnessing that excitement and turning it into something truly positive for our community. By taking part, local businesses aren’t just enjoying the tournament they’re helping us continue to deliver life-changing programmes for people of all ages across Barnsley.”
The first business to sign up is The Naylor Group. Chief Executive Edward Naylor highlighted the initiative’s appeal:
“We thought this was a great way to take our usual workplace sweepstake up a level while supporting Barnsley FC Community Trust. As a Trustee of the Trust, I see first-hand the impact Kieron and the team have on people’s lives in Barnsley and this is a great way for us to help raise funds and awareness”
The initiative offers a simple, engaging way to bring people together during the World Cup while making a lasting difference in the local community.
Businesses interested in getting involved can contact Barnsley FC Community Trust via:
Community@barnsleyfc.co.uk
01226 211333