An award-winning programme, The Us Girls brand is designed to increase and sustain young women’s participation in sport and physical activity within some of the nation’s most disadvantaged communities.
Us Girls started in 2011 as a two year initiative to get 30,000 young females (aged 14-25 years) more active. It provided them with fitness and sport opportunities within their local community. The programme received £2.3 million of National Lottery investment from Sport England as part of their campaign to tackle the gender gap in sport.
The project initially focused on 50 disadvantaged areas across England and, with around 35,000 young women taking part in the initial sessions, that target was soon exceeded.
In 2013, Us Girls won the public vote for the National Lottery Award for Best Sports Project and has made a major contribution to promoting sport for disadvantaged young women.
Reasons for success
Us Girls is at the right time of life: When teenage girls are in danger of dropping out of sport and activity, they need something different that fits with their new priorities.
Us Girls is at the right time of day: Teenage girls and young women have busy lives with lots of demands on their time. To increase the chances of getting girls active, sessions fit within their everyday lifestyle.
Us Girls is at the right place: It’s at a local indoor facility in easy to reach locations.
Us Girls is at the right price: Everyone loves a bargain and Us Girls provides loyalty cards, two for one deals and prizes as great incentives to recruitment – and the price sessions can have a significant influence on whether or not a young woman is active.
Us Girls is the right style: It’s all about fun, fitness, music and friendship.
No booking required
- Monday – Silverdale Playing Field
- Wednesday – Royston Park
For further information please contact us on 01226 211333 or Email [email protected]